General Intuition Is in Talks to Raise Funding at a $6 Billion Valuation

General Intuition, a New York-based startup that trains AI models to act in the physical world by studying video game footage, is in talks to raise new funding at a $6 billion pre-money valuation, meaning the value assigned to the company before the new cash is added, according to a report from TechCrunch that cites sources familiar with the matter.

The new investors named in the talks include Valor Equity Partners, Point72 Ventures, and Seven Seven Six, with existing backers Khosla Ventures and General Catalyst also participating, TechCrunch reported. The round is still being finalized: a source close to the deal told TechCrunch it is oversubscribed as General Intuition continues to field interest from investors. TechCrunch said it had reached out to Valor Equity Partners to confirm its participation but had not received a response as of publication. Valor is best known for backing SpaceX, and TechCrunch reported that the investment, if confirmed, would be the first AI lab the fund has backed since then.

A Valuation Climbing Fast

The reported terms would mark a sharp jump for a company that announced its previous round only about two months earlier. General Intuition raised $320 million in a Series A first reported on June 26, 2026, at a $2.3 billion post-money valuation, according to Axios. That round was led by Khosla Ventures, with General Catalyst, Hedosophia, Bezos Expeditions, Innovation Endeavors, and Nico Rosberg also participating. A $6 billion pre-money valuation for the new round, set against that $2.3 billion post-money figure from June, would put the company’s value at more than two and a half times where it stood two months ago, though the two figures are not calculated on an identical basis.

Betting on Gameplay as Training Data

General Intuition’s pitch rests on a specific bet: that footage of people playing video games, paired with a record of exactly which buttons they pressed and when, can teach an AI model to act in physical space faster and more cheaply than other training methods. CEO Pim de Witte spun the company out in October 2025 from Medal, the video game clip-sharing platform he had already built, using Medal’s archive of hundreds of millions of hours of gameplay video as an initial dataset. TechCrunch described those button-press records as “action labels.”

Khosla told TechCrunch in a recent interview that he expects those action labels to be central to what he calls the “emergence of intuition,” or the ability of a model to generalize to tasks it was never explicitly trained on. De Witte has credited Khosla directly for making the company possible in the first place. In the Axios report on the Series A, he said: “It shouldn’t have been possible to start a frontier lab in 2025. The doors were shut, they said. But thanks to Vinod [Khosla], and his relentless ability to believe in founding teams, it was.”

When Axios covered the Series A in June, it tied General Intuition’s approach to a Goldman Sachs analysis it said was shared exclusively with the outlet, describing AI investment as expanding into what the bank called the physical economy. Axios characterized the startup’s bet as building the world models and large action models that physical AI needs, faster and more cheaply than other training techniques.

Where the New Money Would Go

TechCrunch reported that General Intuition intends to put new funding toward improving its general model with a focus on robotic embodiments, meaning more spending on compute infrastructure, including a partnership with CoreWeave, plus more hiring. Neither General Intuition nor its prospective new investors have publicly confirmed the $6 billion figure, and TechCrunch labeled its report a developing story, saying it would post updates as they become available.